Michael Porter and Mark Kramer published their seminal article Creating Shared Value in 2011. Incite’s master-class was launched the following year and has evolved along with shared value theory, debates and application over time. Delegates reflect on fundamental concepts (the shift from shareholder to stakeholder value, shared value business models). They explore how operating models can evolve to make the transition happen more quickly. Innovation requires diverse perspectives. With this in mind, delegates undergo a crash course in Shared Value innovation by applying Shared Value Archetypes, backed by case studies from across the world, to the value chain of their own organisation.