With the publication of Porter and Kramer’s 2011 Creating Shared Value, CEO Adrian Gore found a name for Discovery’s disruptive approach to insurance. With recognised global leadership in Shared Value Insurance, we shifted a seven-year advisory partnership into coaching mode. Agile, on-demand team and individual sessions provide a thinking space to work on what is needed: the relationship between Shared Value and sustainability; tweaks in the operating system to activate the sustainability culture; and personal support for practitioners guiding the journey.