Since its establishment as a small canning company on the west coast of South Africa one hundred years ago, Oceana has grown into the continent’s largest fishing group, involved in mid-water trawling (horse mackerel), deep-sea trawling (hake), and inshore fishing for pelagic fish. In support of their stated core purpose of “efficiently converting global fishing resources into shared value”, Incite has been providing advisory services to the Group since 2013, helping with their award-winning integrated reporting activities, as well as with elements of their sustainability communication and performance.